Storytelling is an innately human way of communicating. In business communications though, we don’t apply these skills. We stay focused on facts and data – not understanding that stories are actually the most effective way to engage, move and persuade. In this session, we will look at how a story can be used in a way cold facts and bullet points cannot. Whether you are delivering a presentation or having lunch, you will learn how to relate a compelling story to the topic at hand and make a real impact.
“Storytelling is the most powerful way to put ideas in the world today”

- Robert McKee


  • Why storytelling works
  • How to shape and structure 'business' stories
  • The role of different emotions in stories
  • How to focus your story on the essentials
  • Ways to bring facts and figures to life